Why use Internal Communications videos? | thinkMOTION

April 22, 2025
April 22, 2025 Aaron Zavitz

Why use Internal Communications videos? | thinkMOTION

Using video for your Internal Communications is more effective than emails!

Why use Internal communication videos?

In today’s fast-paced, digital-first work environment, effective internal communication is more critical than ever. As your teams become more remote and dispersed, traditional methods like email and memos often fall short in capturing attention and delivering messages with clarity. That’s where we come in. Using Internal communications is prepares the smartest and most engaging way to connect and unify your company across all team members.

Video is an incredibly effective tool for internal communications because it combines visual and auditory elements to engage employees in a way that emails and newsletters simply can’t. Whether it’s a CEO sharing company updates, a team lead explaining a new process, or HR onboarding new hires, video delivers information in a more human and memorable way.

One of video’s greatest strengths is its ability to convey tone, emotion, and personality. Employees are far more likely to feel connected to leadership and aligned with company values when they can see and hear the message directly. A short video update can humanize executives, build trust, and foster a sense of inclusion across all levels of the organization.

Video also boosts information retention. Studies show that people retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes it especially effective for training, policy updates, and internal campaigns.

Accessible

Videos are versatile and scalable too! They can be shared across internal platforms, revisited at any time, and translated or captioned to reach global teams. With today’s easy-to-use video tools, creating high-quality internal content is more accessible than ever.

In short, video isn’t just a trend — it’s a powerful strategy to improve internal communications, enhance employee engagement, and create a stronger, more connected company culture. As businesses continue to evolve, video will remain a vital tool for keeping teams informed, inspired, and aligned.

internal communications

 

This was a highlight video taken from a longer project that a detailed documentary style video about Edinger Bro’s operation.  Over the past years we have been providing agricultural filming for Farm Credit Services of America.  Specifically, the employee resource group called Roots. These videos were just one of the many Internal communications videos we’ve done for Farm Credit!   Farm Credit Services of America 

Sometimes, internal videos turn into external videos!  For several years we’ve had the opportunity to highlight the Farm Credit Intern Program. Our photography and video appear on the Intern website:  Intern Program

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