The importance of Omaha corporate video for businesses is much like breathing air…it’s a total necessity. Okay, maybe we’re biased because we own an Omaha corporate video company. But that’s is why we love it! Not only can we capture moments in time but we can help companies with their customer experience, their engagement and improve sales.
SOME STATISTICS
Video has become one of the most powerful tools for businesses. Statistics prove its unmatched impact on marketing, engagement, and sales. Studies show that 91% of consumers want to see more online video content from brands. Businesses that use video grow revenue 49% faster than those that don’t. The average human attention span now just 8.25 seconds (which is crazy!), so video’s ability to capture and retain interest is crucial. Research reveals that viewers retain 95% of a message when watched in a video, compared to only 10% when reading text. This explains why 86% of businesses now use video as a marketing tool, with 87% reporting a positive return on investment.
Social media platforms have made videos even more the important. On Instagram, videos generate 49% more engagement than static posts. Tweets with video see 10 times more engagement. TikTok, a platform built entirely on video, has over 1 billion monthly active users, demonstrating the growing consumer preference for video-based content. Additionally, 72% of consumers prefer learning about a product or service through video, and 84% say a brand’s video has convinced them to make a purchase. I saw an amazing video about the owner of the Farmer’s Dog dogfood and guess who’s eating that now? Yep, two Chihuahuas and a Pomeranian.
Beyond engagement, video boosts SEO engines. Websites with video are 53 times more likely to appear on the first page of Google search results. It also increases time spent on a website, with visitors staying 88% longer on pages with video.
IT’S A MUST
With video’s ability to increase brand awareness, improve conversions, and enhance trust, it’s clear that businesses that fail to utilize it risk falling behind. In today’s digital age, video isn’t just an option—it’s a necessity for success.
Afterthought.: One of our clients gave us a glowing review saying that our video helped drive her business. Check it out here: Ghostwriter
Here’s a great article from Forbes about the impact of video: https://www.forbes.com/councils/forbesagencycouncil/2024/03/07/understanding-the-power-of-video-for-marketing/
